Inspire, engage, sell
Feed, Reels, Stories, Shopping
Useful for:
- Visual portfolio
- Viral Reels
- Instagram Shopping
- Stories and lives
No.1 for social media lessons in French-speaking Switzerland
Social media courses and trainingFor beginners in Geneva
We work with freelancers, small businesses, aspiring community managers and private individuals, in one-to-one lessons or a full course. Your teacher works directly with you on your accounts, your content and your goals. No commitment.
At your home · Instagram
In the Eaux-Vives · LinkedIn
Creating Reels · TikTok
463+ people trained in Geneva. Google rating 4.9/5 from 86 verified reviews.
They trust us
Four platforms, four strategies
Every social network has its own codes, its own audience and its own algorithm. We teach you to choose the platform that genuinely serves your goals, rather than posting everywhere at random.
Network, prospect, recruit
Profile, posts, B2B prospecting
Useful for:
- Optimised profile
- Engaging posts
- Sales Navigator prospecting
- Company page
TikTok
Entertain, go viral, grow
Short videos, trends, algorithm
Useful for:
- Three-second hook
- Trends and sounds
- Duets and stitches
- TikTok for Business
Unite, target, convert
Business page, groups, Meta ads
Useful for:
- Business page
- Local Geneva groups
- Targeted ads
- Pixel and retargeting
Which platform for your
goal in Geneva
No magic here: a social network performs on one specific type of goal. Here is the one to prioritise in your case, so you do not spread your effort too thin.
| Your goal | Instagram | LinkedIn | TikTok | Facebook |
|---|---|---|---|---|
| Local visibility (shop in Geneva) | Neighbourhood hashtags, local Reels | Limited for local B2C | If your audience is young | Local groups, targeted ads |
| B2B prospecting | Not really suited to pure B2B | Sales Navigator, expert posts | Very limited in B2B | Targeted ads only |
| A loyal client community | Stories, DMs, closeness | If your audience is professional | Volatile audience | Private groups, events |
| Recruitment and employer brand | Culture and behind the scenes | Company page, alerts | Reaches young talent | Rarely used in HR |
| E-commerce and direct sales | Instagram Shopping | Not suited to B2C | TikTok Shop not in Switzerland | Meta Pixel, retargeting |
Social media course
programme in Geneva
From beginner to advanced, your teacher adapts the programme to the platform you want to prioritise. Choose one platform or several, and we build your path around you.
Feed, Reels, Stories, Shopping
Beginner
- Create and set up an Instagram account
- Publish your first photo in the feed
- Add a story with text and stickers
- Follow, like and comment on accounts
- Set the privacy of your account
Intermediate
- Create an eye-catching Reel with music
- Design a consistent feed with Canva
- Switch to a Business or Creator account
- Write a bio that converts
- Analyse the Insights of your posts
Advanced
- Launch an ad through Meta Business Suite
- Set up Instagram Shopping to sell
- Work with the right influencers
- Plan your content with Meta Business Suite
- Measure the ROI of your Instagram campaigns
Profile, posts, B2B prospecting
Beginner
- Create a professional LinkedIn profile
- Add a photo and a banner that make an impact
- Write a headline that attracts recruiters
- Send your first connection request
- Publish your first post without the stress
Intermediate
- Optimise your profile with the right keywords
- Build a focused, high-quality network
- Write posts that generate engagement
- Analyse the statistics of your profile
- Set up personalised job alerts
Advanced
- Prospect with Sales Navigator
- Automate your prospecting while respecting the rules
- Improve your Social Selling Index (SSI)
- Generate qualified B2B leads
- Create a company page and grow it
TikTok
Short videos, trends, algorithm
Beginner
- Create a TikTok account and explore the feed
- Understand how the For You feed works
- Film your first short video
- Add music and simple effects
- Use the basic hashtags
Intermediate
- Edit a video with the built-in editor
- Follow trends without looking opportunistic
- Build a consistent visual identity
- Reply to comments with a video
- Analyse your TikTok statistics
Advanced
- Launch a TikTok for Business campaign
- Work with TikTok creators
- Use duets and stitches strategically
- Optimise the hook in the first three seconds
- Measure the conversion of your viral videos
Business page, groups, Meta ads
Beginner
- Create a Facebook account and secure your profile
- Publish a post with a photo or a link
- Join local Geneva groups
- Create a simple event
- Send messages through Messenger
Intermediate
- Create a Facebook business page
- Run a private group for your clients
- Schedule posts with Business Suite
- Handle negative reviews and comments
- Use Facebook Live to engage
Advanced
- Launch a targeted local ad in Geneva
- Set up the Meta Pixel for retargeting
- Make the most of custom audiences
- Optimise your Meta advertising budget
- Measure conversions through Ads Manager
How your lessons work
A simple, action-focused process. We work directly on your accounts, not on made-up examples.
1
We define your strategy
A free 10-minute call. We identify your goals, whether visibility, prospecting or sales, and the platform or platforms to prioritise. You choose: at your home or in the Eaux-Vives.
2
We work on your accounts
Profile optimisation, writing your first posts, creating Reels or TikTok videos. Everything happens directly on your own phone or computer, with your own kit.
3
You post and you progress
Between sessions, you put it into practice on your own. Your teacher stays available on WhatsApp to answer a question or check a post before you publish it.
Our students before and after
Three portraits of Geneva residents before and after their social media training. Freelancers, community managers, shop owners.
4 sessions
Instagram · Reels · 
Canva
Julie, 34
Freelance graphic designer · Plainpalais
My Instagram account was a jumble. Nobody understood what I was selling.
Julie now has a clear bio, a consistent feed and posts Reels every week. Her first clients came through Instagram within 6 weeks.
Instagram pro Weekly Reels Canva 6 sessions
Facebook · Instagram · Meta Business
Amélie, 29
Community manager in a small business · Carouge
My company made me community manager. I had no idea where to start.
Amélie runs a monthly content calendar and schedules her posts through Meta Business Suite. Her Facebook and Instagram posts are finally performing.
Facebook Instagram Meta Business 3 sessions
Stories · Dish of the day Reels · Local hashtags
Marco, 52
Restaurant owner · Eaux-Vives
My restaurant was invisible on Instagram, customers were going to the more active places next door.
Marco posts daily stories and dish of the day Reels, and uses the local Eaux-Vives hashtags. His bookings through Instagram have doubled in 2 months.
Instagram stories Dish of the day Reels Local Geneva A question about the social media course?
Let us talk it through for 10 minutes on the phone. It is free, with no commitment. And we answer honestly: if it is not right for you, we will say so.
Social media training
certificate of attendance
At the end of your training, we give you a personalised certificate of attendance. A concrete asset for community manager, digital marketing or communications roles in Geneva.
- Platforms covered: Instagram, LinkedIn, TikTok, Facebook
- Detailed skills acquired (strategy, content creation, Meta ads)
- Number of hours of training completed
- Worth putting on your CV for community manager, social media or digital marketing roles
An honest comparison
for social media in Geneva
We are not the only option. Here are the serious alternatives in Geneva in 2026, and what genuinely differs.
| Criterion | Cours-Informatique.ch Our offer | Group training in Geneva (IFAGE, Sup de Pub, etc.) | Freelance community manager (Malt, Anibis) | YouTube, free Meta and LinkedIn guides |
|---|---|---|---|---|
| Format | Always one to one | Group of 8 to 20 people | Outsourced management, no training | On your own, with no analysis of your accounts |
| Pace | Your accounts, your sector, your strategy | Fixed dates, fixed programme | By agreement | Whenever you can, with no structure |
| Location | At your home (included in the Eaux-Vives) or at our Eaux-Vives office | At the school (Plainpalais, Carouge) | Varies | At home |
| Follow-up and adaptation | Homework, WhatsApp, certificate of attendance | PDF handout, little individual follow-up | They run it for you, so you do not learn | No human, you manage on your own |
The best choice depends on your profile. Group courses are perfect if you are looking for social contact. Free tutorials suit you if you learn on your own. We are at our best when you want a concrete result, fast, without learning ten useless things and staying stuck on the one that matters.
Related courses in Geneva
After social media, many students go on to Canva for visuals, video editing for Reels, or AI to speed up their content creation.
Creative and Social Canva training
Design your visuals, flyers and social posts without needing a graphic designer.
Creative and Social 
Online video editing
Edit and share your videos straight from the browser, with nothing to install.
AI and Tech Popular 
Artificial Intelligence
Use ChatGPT, Gemini and other AI tools to save real time in your day.
How long does it take to learn?
Social media is quick to pick up for personal use, but using it effectively for a business means understanding the algorithms and the formats.
Step 1
Discovery pack
1 to 5 h of one-to-one lessons
- Create or optimise your Instagram, LinkedIn or Facebook profile in a professional and consistent way.
- Publish your first posts with photos, text and hashtags, understanding what works on each platform.
Step 2
Going further
6 to 12 h of one-to-one lessons
- Create Reels and short videos that hold attention in the first three seconds.
- Use Meta Business Suite to schedule your Instagram and Facebook posts in advance.
Step 3
Mastery
13 to 20 h of one-to-one lessons
- Build a monthly content strategy suited to your sector and to your target audience in Geneva.
- Launch and manage targeted ads on Instagram and Facebook: budget, audience, visuals, results analysis.
These steps are orders of magnitude. We work out the exact number of hours together, based on your goal, your pace and your availability. Call us for free personalised advice.
Frequently asked questions
about social media training
Can this training help me win clients or professional opportunities?
Yes. This social media training is designed to turn your online presence into a real lever for visibility, credibility and opportunities. We work on positioning, message, content and consistency so that your LinkedIn, Instagram or TikTok profiles genuinely serve your professional or business goals.
Is it right for me if I post very little, or not at all?
Yes. The training suits you perfectly if you are just starting out or if you do not dare to post. We help you put together a simple, realistic and sustainable approach, with no obligation to post every day or to follow pointless trends.
Can we work directly on my LinkedIn, Instagram or TikTok profile?
Yes. The training is hands-on. We work directly on your real profiles, your bio, and the content you already have or want to create. The aim is that you leave with concrete improvements you can apply straight away.
Is the training suitable for freelancers and small businesses?
Yes. It is particularly well suited to freelancers, small businesses and entrepreneurs who want to run their own social media without an agency. We favour a pragmatic, results-focused approach that fits the resources you actually have.
Do you cover strategy, or only content creation?
Both. We start with your social media strategy, so you know why you are posting, for whom and with what goals. Only then do we move on to content creation and profile optimisation.
Can this training be combined with other courses?
Yes. It is often combined with the Canva course to create professional visuals, the video editing course to produce videos suited to Instagram and TikTok, or the AI course to speed up content creation and productivity.
Is your social media training certified in Geneva?
At the end of your social media training, we give you a personalised certificate of attendance listing the platforms covered (Instagram, LinkedIn, TikTok, Facebook), the skills acquired (content creation, strategy, Meta ads) and the number of hours completed. This certificate is worth putting on your CV with Geneva employers, particularly for community manager, digital marketing or communications roles.
How much does a social media lesson or course cost in Geneva?
Our one-to-one social media lessons and courses are charged at 140 CHF per hour, with no commitment and no subscription. You decide the pace session by session.
- Travel to your home: included in the Eaux-Vives area, 20 to 100 CHF for other neighbourhoods and municipalities depending on distance.
- Gift cards: 2h (300 CHF), 4h (600 CHF), 8h (1,200 CHF), 12h (1,800 CHF), valid for 12 months.
- Referrals: recommend someone close to you and receive one free hour of lessons.
- Annual training voucher: if the course serves your working life, you can apply to the State of Geneva for a subsidy, before the course starts.
Call 078 238 20 71 for free advice on the number of hours that suits your goal: launching an Instagram account, LinkedIn prospecting, Meta ads.
